Hello.

I am a lead experience designer, working on academic and scientific journals at Elsevier.

Most of my work has involved solving complex problems for large organisations, from mobile sites to future service propositions. I’ve also designed solutions that influence how design teams work within organisations.

I’m an IxDA local leader and I help run IxDA London. From 2015-2018, I served on the board of the Interaction Design Association.


I’ve given talks and workshops on various UX and design topics such as chatbots, visual thinking, service design, designing workshops, diary studies, typography, and switching careers from development to design.

I once described in a talk the work of UX as “glue thinking”, ie.

Figuring out the structure or form of a thing — making things “stick” — getting people high


Get in touch with me on Twitter, LinkedIn, or Flickr.