What I like about A/B Testing using Google Website Optimizer:
- It helps provide real, direct data (as opposed to sheer guesses, or “eye-balling” secondary sources of data)
- It helps you build strong skills in testing
- It’s fairly straightforward to setup
- It’s fairly flexible – allows for HTML markup, etc.
See how 37 Signals puts A/B testing to the works here.
See Carsonified’s blog post about doing A/B Testing with Google Website Optimizer on WordPress here.
For a quick overview, watch the video from Carsonified below: