Useful post by Ryan Carson about A/B Testing

What I like about A/B Testing using Google Website Optimizer:

  • It helps provide real, direct data (as opposed to sheer guesses, or “eye-balling” secondary sources of data)
  • It helps you build strong skills in testing
  • It’s fairly straightforward to setup
  • It’s fairly flexible – allows for HTML markup, etc.

See how 37 Signals puts A/B testing to the works here.

See Carsonified’s blog post about doing A/B Testing with Google Website Optimizer on WordPress here.

For a quick overview, watch the video from Carsonified below:

How to do A/B Testing with WordPress

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